MMM Consulting

Build an MMM & Experimentation engine your team trusts — in 90 days

We partner with B2C and subscription brands to deploy decision-ready MMM, rigorous experiments, and a measurement system that drives budget allocation with confidence.
Book A Call

who this is for

teams with $5M-$50M in annual spend who:

PINEMARSH Icons (200 x 200 px)
need to quantify the roi of each channel
6
Are unhappy with MTA or vendor MMM
4
Want clearer guidance on optimal spend levels
8
Want a sustainable in-house capability
5
Need to justify spend to CFOs and boards
3
need support with experimentation

scope of work

MEASUREMENT & ADVANCED ANALYTICS (1)

Marketing Effectiveness Audit (3–4 Weeks)

We diagnose:

Data gaps & quality issues

MMM feasibility

Past experiments & measurement gaps

Channel structure, granularity, spend patterns

Seasonality, promo, and pricing signals

Governance & workflow issues

Output: A decision-ready roadmap for building your MMM + Experimentation Engine

MMM Build Sprint (8–12 Weeks)

We construct a transparent, reproducible model:

Bayesian or regularized MMM tailored to your data

Saturation & diminishing returns curves

Seasonality, promo, macro adjustments

Media lag structures

Model diagnostics & uncertainty calibration

Cross-validation & out-of-sample testing

Output: A model your team can actually interpret — and defend.

Experimentation Program (Ongoing or Quarterly)

We design and run:

Geo experiments

Holdouts

Incrementality Tests

Pricing experiments

Creative/positioning tests

Optimal spend experiments

Output: Validated learnings that refine the MMM and guide budget moves.

Budget Reallocation & Scenario Planning

We help you answer:

“If we cut £X, where’s the least pain?”

“What if we add £Y to Meta/Search/TV?”

“What’s the true ROI of this channel?”

“What mix gets us the best incremental return?”

Output: Clear recommendations, confidence intervals, and next steps.

Engagement moDel & Pricing

Audit & Roadmap

From $8,000

(3-4 weeks)

MMM BUILD SPRINT

From $25,000

(8-12 weeks)

ONGOING EXPERIMENTAL PROGRAM

From $4,000 per month

Get In touch

testimonials

Krishna Prasad Bhaskaran
Head of Marketing Effectiveness @ Betway Group

Angelo DiLascio
Head of Acquisition and Biddable Media @ Kindred Group

Stefano Prato
Audience Analyst @ Virgin Media

Andrea Alessio
Senior Digital Acquisition Strategist @ ServiceNow

Ripsa Keminen
Data Scientist @ Epidemic Sound

Why choose pinemarsh?

Deep Operator Experience

Built and deployed MMM/experimentation programs inside B2C, subscription, and retail brands.

Econometrics + Machine Learning + Paid Media Expertise

Not academics — practitioners who know how MMM must interface with campaign ops.

Speed and Transparency

Actionable insights in weeks, not nine-month waterfall projects.

Repeatable Playbooks

You keep the code, templates, model specs, and experiment playbooks.

Independent & Incentive-Aligned

No agency bias. No vendor lock-in. No dashboards to justify.

Learn more


book a call


Schedule a consultation to discuss your unique needs and
receive a tailored proposal within 48 hours. Begin your Marketing Analytics Assessment journey today.