Build an MMM & Experimentation engine your team trusts — in 90 days
We partner with B2C and subscription brands to deploy decision-ready MMM, rigorous experiments, and a measurement system that drives budget allocation with confidence.
Book A Callwho this is for

Analytics Managers who need to optimize channel spend and prove ROI to stakeholders, ready to implement data-driven measurement systems

Data Analysts struggling with accurate channel attribution who want to build robust testing frameworks and optimize marketing spend

Data Scientists who want to move beyond basic attribution and need technical skills to build and implement advanced measurement models
training options
FOR INDIVIDUALS
Live Cohort (4 Weeks)
A practical, hands-on program covering:
• MMM foundations
• Model specification & priors
• Data engineering for MMM
• Saturation curves & lags
• Experiment design
• Evaluating MMM vendors
• Interpreting results
• Scenario and budget allocation workflows
Includes:
Templates, code examples, modelling notebooks, experiment library.
Price:
$900 per participant